Healthcare workers can be won over when their contributions to society are actively recognized. With the help of personalized offers, organizations can show healthcare workers that they care. Healthcare verification plays an important role in protecting paramedics from fraud.
The healthcare community as a whole represents a lucrative and large group of consumers that have a lot of spending power. In the United States alone, one out of every three healthcare workers end up earning upwards of $100K per annum. The Covid-19 pandemic has led to brands recognizing paramedics and other healthcare workers. They are seen as people who have provided selfless acts of service.
It’s also been seen that brands that tend to recognize this group with offers that are personalized see positive results when it comes to customer acquisition. Identity verification of paramedics is important when it comes to recognizing this group. This way brands can ensure that it’s indeed healthcare workers that they are catering to. At the same time, brands that cater to healthcare workers are also shown goodwill from other consumer groups as well.
Paramedics And Healthcare Verification
Let’s first look at who healthcare workers actually are. They include nurses, doctors, paramedics, other health practitioners, as well as administrative support in the healthcare industry. Of these healthcare workers, around 80% actively look for brands that give discounts to healthcare workers. 60% of people in this community are likely to try out a new brand that offers them healthcare discounts.
With the help of healthcare identity verification, brands can protect their healthcare offers and ensure that only healthcare workers like paramedics have access to them. So how can this help?
1. Creating Bonds With Customers That Are Meaningful
Through a survey, it was seen that healthcare workers like paramedics identify strongly with their profession. This association is even more pronounced than their role in the family, their nationality, religion, or even their political affiliation. Brands that are able to recognize this can make paramedics feel that they are being seen for who they really are.
It should also be noted that paramedics as well as other healthcare workers tend to describe themselves as hardworking, knowledgeable as well as compassionate. Brands should be able to speak to them the way they see themselves. And to build this emotional connection, brands need to go beyond personalization tactics that are traditionally used.
2. Fuelling Acquisition
Paramedics as well as other healthcare workers have said that receiving discounts that are exclusive makes them feel special. When paramedics are recognized in this fashion, they are more likely to take advantage of the offers that are being provided to them.
Almost 60% of healthcare workers have said that they would like to try a new brand should they be given a discount that is exclusive. And 56% of healthcare workers have said that they would choose brands that offer discounts over brands that don’t. Brands that want to cater to paramedics as well as other healthcare workers, should offer discounts that are exclusive. In order for healthcare workers to take advantage of these special discounts, there needs to be a system of healthcare verification in place. This is what ensures that the right community is taking advantage of these discounts.
3. Encouraging Sharing That Is Word Of Mouth
When brands provide offers, some tend to be more accepted by the healthcare community than others. The ones that are more successful also see the generation of word of mouth sharing between colleagues. A paramedic could come across an offer that is so good, that they want to share that information with their colleagues.
A lot of people in the healthcare community find out about healthcare discounts through colleagues. This kind of word of mouth sharing can drive down costs associated with customer acquisition. And when verifying healthcare identity is added to the mix, brands can ensure that it’s only the healthcare workers that can take advantage of the offers.
4. Generating Brand Goodwill
It should be noted that consumers tend to connect with those brands that share values with them. For a few years now, the healthcare community has had to work on overdrive. Brands that were able to show that they wanted to give back to this community, found themselves rewarded. Nearly 46% of healthcare practitioners like paramedics have said that they are more likely to make purchases from brands that share their values.
Healthcare identity verification helps in ensuring that it’s healthcare workers like paramedics, who can take advantage of the offers that are available to them. Without healthcare identity verification, people outside of this community might also try to make use of these discounts.
As a result, brands will end up providing discounts to more people than they intended to. Healthcare identity verification can also help to protect paramedics and other healthcare workers from fraud. Brands can improve customer acquisition while reducing costs associated with the same, by offering discounts. These discounts should be provided to paramedics and healthcare workers whose medical identity can be verified.