Business 101: Ideas for an Impactful Logo


Whether you’ve just started a small business, or you need to upgrade the logo you currently have, designing a logo can seem like a daunting task.

Luckily, there are plenty of creative ideas for a logo that you can explore. From law firms to animal shelters, a good design can make your company memorable.

Not sure how to design a logo? Keep reading to find out what goes into visual design, as well as some ideas for a logo for your company.

Do Logos Really Matter?

Logos can make or break your business. Creating a professional and unique design can impact the success of your business.

Poorly designed logos are memorable, but for all the wrong reasons. There are infamous symbols that are unintentionally vulgar or appear as though they were thrown together without much thought.

Now you know how important a good logo is! Want to create your own but not sure how? You can easily access a logo creator online to help you bring your ideas to life.

Find a Focus

When sitting down to conceptualize a logo, finding a symbol can help you put everything together. Famous symbols include the recycling symbol or the Apple emblem.

For example, when looking for logo ideas for a restaurant, you may want to choose cutlery or a signature dish to symbolize your restaurant. This will help bring your logo to life and accurately represent your company.

Combining a great symbol with the right colors and font can make your logo very recognizable.

The Importance of Color

Choosing a color scheme can impact the effectiveness of your design.

Picking colors that fit with and help to represent your company is very important. In design, colors represent different feelings and ideas. Yellow can illustrate happiness, while green can represent natural elements.

Say you’re opening a daycare for children, but your logo is full of dark, rich colors. These colors contradict the playfulness and comfort a child would find at a daycare. Instead, these colors would feel uninviting and cold.

Balance Is Key

When brainstorming business logo ideas, it’s beneficial to keep your concepts balanced.
Adding too many elements can make your logo overwhelming and busy. This can distract the eye from the important aspects of your design.

Balance can be achieved with symmetry. However, on the downside, symmetry can often be boring. There are other ways to incorporate stability into your logo design, such as color and asymmetrical balance.

Experiment With Different Ideas for a Logo

No matter what your business handles, you should have a logo that matches the time and effort you put into your company.

A well-designed logo can help your business succeed! When thinking about ideas for a logo, try to think outside of the box. A unique design can attract new customers or clients, as your logo will stand out amongst the rest.

If you found this guide on how to design a logo helpful, be sure to check out the rest of our blog for more great business and technology content.


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