One of the best ways to make your business known to other people is to hand out business cards.
However, paper-based business cards are not only discarded quickly but are also easy to misplace.
In fact, did you know that about 88% of business cards printed on paper are thrown away within a week?
One great alternative is to use plastic business cards to make your brand more unique.
This article will explain some of the benefits of using plastic business cards.
1. They are durable
One of the biggest reasons why plastic business cards are now being used more frequently is that they are much more durable than paper-based ones.
Unlike traditional paper, plastic won’t tear or get damaged easily. So even though it can be a victim of wear and tear, it will take a long time to see your plastic cards getting damaged.
Moreover, plastic cards won’t get soggy even if they are dripping wet, which is another plus point.
As a result, your clients will keep these cards with them much longer than paper business cards of other companies.
2. They are innovative
Yes, you can add many colors and textures to your paper business cards, but plastic is more versatile.
It captures your consumers’ attention, making them want to try out your brand’s products and services.
You can incorporate many more custom designs and colors in a plastic business card because that material allows more options. So don’t be afraid to start experimenting with unique designs and textures!
When you hand your clients a plastic card with a creative edge to it, you know they’ll love it.
3. They are environmentally friendly
Did you know that paper business cards are really harmful to the environment?
Nearly seven million trees are cut each year to produce tonnes of these business cards, only to be thrown away or forgotten.
But plastic business cards are a great alternative here. They prevent deforestation and cut down the usage of gallons of water and other natural materials that would have been used in paper cards.
Moreover, if you’re worried about plastic being a toxic material, don’t worry because many plastics are eco-friendly!
4. They are cost-effective
Since plastic cards last for a long time, you won’t have to go through the hassle of printing new cards every few weeks or months.
One plastic business card will stay with the client for years. So even though the initial cost of printing these cards is more toward the expensive side, you will notice that in the long run, plastic business cards are more cost-effective.
Your customers won’t have to replace these cards very often, and this will indirectly create a favorable and lasting impression. In fact, you might even see your sales booming!
5. They are tech-friendly
In today’s world, it’s important to be technologically advanced.
Even though you can print QR codes on paper business cards, plastic cards have the additional advantage of transferring the information from the card to their phones directly.
This is known as NFC or near-field communication. NFC cards are simple business cards that are much more effective than traditional ones.
A chip fitted inside the plastic cards will allow the user to scan the card and then view the complete information of your website or products on their smartphones.
6. They give a premium feel
In the world of business, appearance forms a major part of success.
Whether you like it or not, you’ll have to admit that the more luxurious something looks, the more it sells. And business cards are no different!
Imagine you hand out paper business cards that might have a great design but are flimsy or slightly tattered around the edges. This will form a bad impression on your clients.
But if you give them a stylish plastic business card that feels premium-quality, you’ll invite many more clients.
In other words, your consumers will form an impression of your brand based on your cards.
Over to you…
These are just a few of the many reasons why you must switch over to plastic business cards today. So, contact your nearest card-printing store and get yourself a stack of NFC-encoded plastic cards!