What Are the Best Ways for Increasing Engagement with Virtual Events

Increasing Engagement with Virtual Events

In today’s age of technology, people have so many options for how they spend their time. With the world being even more interconnected, it can be challenging to hold people’s attention and drive participation in your virtual events. Check out these 9 best practices for engagement in virtual meetings.

Create Compelling Content for Your Virtual Event

Without this frame of reference, it’s essential to create content that makes sense regardless of how someone accesses the event. Creating a live stream of virtual content is a great way to give your audience context and boost engagement.

Use a Professional Event Hosting Platform

Virtual events need just as much structure and planning as in-person events. It can be challenging to effectively host a virtual event without the use of a professional platform.

There are a number of benefits to using such platforms, including:

  • Boost engagement with real-time polling during your virtual event.
  • Create an archive for those who can’t watch live or who want to re-watch at a later point in time.
  • Gather contact information for virtual events, allowing you to quickly increase engagement with follow-up emails.

Make Your Virtual Events Interactive

Virtual events should be engaging in their own right, but that doesn’t mean you should overlook traditional conference elements like Q&A sessions and interactive sessions.

Q&A sessions are among the top 9 best practices for engagement in virtual meetings. Interactivity is vital for making virtual events engaging and enabling your audience members to feel like they’re genuinely involved.

Drive the Conversation with Webcasts, Not Just Presentations

The key to reaping the benefits from webcasts is using them not just as presentations but also as launching pads for conversation. Use your virtual events to drive the conversation and create a dialogue between attendees, so it doesn’t feel like everyone is just silently watching along.

Know When to Use a Virtual Event vs. an In-Person Meeting

Virtual events are not just for when you can’t get people to attend your in-person meetings. If you find that virtual events give you more momentum than formal meetings, choose these channels over physical ones.

Consider New Ways of Engagement like Chatbots and Virtual Reality

When it comes to engaging people through the power of technology, consider exploring tools like chatbots or even virtual reality so your audience members can feel genuinely involved with your event.

Make Your Audience Feel Connected No Matter How They Participate

You can look to create a sense of community with your virtual events by making them accessible and giving people the opportunity to talk with one another via a chat room or by conducting an open Q&A session after the presentation.

Track Metrics and Analyze Insights

When you’re planning and marketing your event, it’s important to track metrics like site traffic and opt-ins for paid access so that marketers have insight into how effective the event was in improving customer volumes and sales performance.

Give Your Virtual Events Time to Grow Themselves

One common mistake many new planners make is not letting their virtual events grow organically. Virtual events require nurturing and time to grow, so don’t let them sit with only minimal engagement until you feel like they are taking off or improving on their own.


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