Author: Sarah John

With the search engines always upgrading, and many new competitors moving into cyberspace, it’s of essential importance that your SEO strategy is always adapting to the new circumstances, and keeping up with the latest trends. Even though the phrase SEO strategy may seem a bit confusing to many business owners, the truth is that there is nothing more important for your online presence than the SEO efforts you’re putting in. And in the world when an average internet user spends almost seven hours a day online, your online visibility can even make or break your business. Here are seven great…

Over the years, it has become more important than ever to reduce our carbon footprint, or to at least be proactive in doing so. To be kinder to the earth and to reduce our use of fossil fuels, it’s important that we make some changes. We’ve been heating our homes the same way for hundreds of years, so what does the future of home heating look like? Back in 2008, the Climate Change Act was passed in the UK, which aimed to bring some change to tackle the global climate issue. The main goal of this Act was to reduce…

Do you focus more on gaining new customers or retaining current ones? It is tempting to focus most of the energy on attracting new customers. After all, it’s the way you grow your business, right? Unfortunately, it’s a little more complicated. Customer retention is a key sales driver that too many companies ignore. Consider the following statistics to explain the importance of customer loyalty strategies: You will spend five times more on acquiring a new customer than on maintaining an existing customer. Current customers spend 67% more on their products and services than new customers. Given the strong benefits of…

The legal market is more competitive than ever, and the rules of the game are changing. The rise of technology has empowered clients, providing them with alternative sources of legal advice as well as the relevant information on lawyers, their expertise and fees. Legal practice is demystified, and clients can now easily do their own research, make comparisons and negotiate. They can simply decide to move on to another company when they’re not satisfied with a certain law firm’s service. However, with dedication and hard work, you can successfully grow your small law firm into a thriving company. Still, to…

At the start of the school year, your child probably had their backpack perfectly organized and ready to go. The same went for their workspace at home, as well as their wardrobe full of school clothes. As time goes on, though, these areas can become disorganized. This year, though, you want to break the mold — you want your child to stay organized from now until summer starts. It’s possible with the right guidance from you. It doesn’t hurt to set up organizational systems and rewards at home, either. Here are five tips for doing all the above, thus ensuring…

Having a baby, especially for the first time, is an experience every family is looking forward to. However, just like every other aspect of family life, letting a newborn inside your home requires preparation and lots of planning. Taking care of a newborn baby requires time and effort 24 hours a day, seven days a week. This means once the baby arrives home, there won’t be enough time and energy for mothers (and even fathers) to clean regularly and make the necessary adjustments to ensure the safe and perfect environment. It does not matter whether it’s your first or third…

It’s certainly no mystery that Florida is one of the hottest retirement locations in the whole US. Sunshine, beaches, warmer climates year-round — there are plenty of reasons for this phenomenon. Do you know which are the most popular cities across the sunshine state for retirees today? Check out these five hot spots. Pensacola Pensacola, Florida is one of the hottest spots in all of the state to retire. Rested at the northwestern tip of the state, there is always warmth, fun, and a great beach at the ready. Popular beaches here include Perdido Key, the Gulf Islands National Seashore,…

Sports and imperfect vision can go together like oil and water. With swimming especially, comes a set of tough optical challenges due to the water, sun, and fog. It can be quite tricky to find a solution—but there are top-notch prescription goggles on the market. These models will make your efforts in the swimming pool, specifically, a lot less blurry and obstructed. Read on, for our list of athletic prescription goggles: 1. WAVE Prescription Mirrored Goggles Not too surprisingly, given the not-so-subtle brand name, these prescription mirrored goggles have been designed for outdoor use. The WAVEs, namely, are tinted, which…

You cannot have truly explored a new destination unless you’ve explored its food on your palate. While many travelers pay less attention to the culinary experience involved in travelling, some of us will fly the miles solely for its sake. From gyoza in Japan, street side noodles in Vietnam to Goulash in Hungary and Apple pie in the United States, there is always something special to try in every location. If you are as passionate about food as we are, here are our top 5 destinations for your unending gastronomical odyssey. 1. Singapore A trip to the sweltering city state…

When it comes to home improvement in the busiest corners – you know, kitchens and bathrooms, it’s hard to know where to start and what is worth investing in. Fortunately, interior designers have an idea of what these “hot” areas need for a change: a good selection of window treatments that mix gorgeous style with top functionality. But there are so many types and trends for window coverings nowadays. Indeed, how can you make sure you invest in high-quality products that are practical and affordable while keeping a modern, fashionable vibe just like you want? We spoke with Loganova Shades,…