Soft2Bet is a leading global iGaming technology company that has rapidly positioned itself at the forefront of innovation in online gaming and sports betting. By combining cutting-edge technology, regulatory expertise, and player-centric design, the company delivers powerful turnkey solutions for operators while running its own successful B2C brands across regulated markets worldwide.
Founded on the belief that gamification and personalization are the future of digital entertainment, Soft2Bet has become widely recognized for transforming how players interact with online casinos and sportsbooks.
What Is Soft2Bet and Why Does It Matter in iGaming?
Soft2Bet operates as both a B2B technology supplier and a B2C iGaming operator, a dual role that allows the company to design solutions based on real operational experience. This hybrid model gives Soft2Bet a deep understanding of player behavior, compliance challenges, and commercial performance across multiple jurisdictions.
Key areas where Soft2Bet stands out include:
- Advanced gamification technology
- Fully customizable turnkey solutions
- Strong regulatory compliance across major markets
- Scalable platforms built for long-term growth
The Vision Behind Soft2Bet’s Growth
Founded by Uri Poliavich
Soft2Bet was founded in 2016 by Uri Poliavich, whose vision was to reshape the iGaming industry by moving beyond traditional bonus systems and static player journeys. Under his leadership, the company focused on innovation, data-driven engagement, and sustainable revenue models.
This vision led to the creation of Soft2Bet’s flagship platform—MEGA—now widely regarded as a game-changer in gamification technology.
Soft2Bet’s Global Presence and Licensing
Operating under 19 licenses across 11 jurisdictions, Soft2Bet demonstrates a strong commitment to regulatory compliance and responsible gaming. The company is licensed in several key regulated markets, including:
- Denmark
- Sweden
- Romania
- Ontario, Canada
With over 100 employees and continuous international expansion, Soft2Bet has built a solid foundation for scalable and compliant growth in the global iGaming ecosystem.
Soft2Bet and the MEGA Gamification Solution
What Is MEGA (Motivational Engineering Gaming Application)?
Launched in 2023, MEGA is Soft2Bet’s award-winning gamification solution designed to dramatically enhance player engagement and retention. Importantly, MEGA is described as a complete solution, not just a technical engine, because it delivers real, measurable value to both players and operators.
Key Capabilities of MEGA
- Personalized rewards and bonus triggers
- Advanced player segmentation
- Flexible gamification mechanics
- Seamless integration with any casino or sportsbook
Proven Performance Results
MEGA delivers tangible commercial impact:
- 4x increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
By combining immersive gameplay mechanics with intelligent data use, MEGA sets a new benchmark for player engagement and profitability.
B2C iGaming Brands Powered by Soft2Bet
Soft2Bet operates a diverse portfolio of localized, high-performing B2C brands tailored to specific markets and player preferences.
Current Brand Portfolio
- Betinia – Denmark, Sweden
- Campobet – Denmark, Sweden
- Tooniebet – Ontario, Canada
- Quickcasino – Sweden
- Don.ro – Romania
Each brand features localized language support, market-specific content, and carefully curated game libraries, ensuring relevance and immersion for players in regulated regions.
B2B iGaming Operator Solutions
End-to-End Turnkey Platforms
Soft2Bet empowers operators with fully customizable solutions designed for regulated markets. These include:
- Frontend customization for tailored user experiences
- Casino integrated solutions with extensive game portfolios
- Sportsbook integrated solutions for competitive betting
- Player Account Management (PAM) systems
- Managed services (customer support, risk management, compliance)
- Payments integration supporting 70+ payment methods
This flexibility allows operators to scale quickly while maintaining compliance and strong player engagement.
Soft2Bet Invest: Driving the Future of iGaming Innovation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund dedicated to supporting startups and entrepreneurs in iGaming and casual gaming.
Key Highlights of Soft2Bet Invest
- Financial and strategic support for emerging companies
- Focus on innovation, mentorship, and sustainable growth
- Winner of “Outstanding Contribution to Gaming 2024” at SiGMA East Europe
This initiative reinforces Soft2Bet’s long-term commitment to shaping the future of the industry.
Commitment to Responsible Gaming
Responsible gaming and player protection are central to Soft2Bet’s operations. The company maintains dedicated teams for:
- Responsible gaming practices
- Fraud prevention
- Regulatory compliance
Operating under some of the world’s strictest licensing regimes, Soft2Bet goes beyond regulatory requirements by continuously strengthening internal controls and player safety mechanisms.
What Makes Soft2Bet Unique?
Key Differentiators
- Fully customizable gamification (avatars, collectibles, city-building mechanics)
- Flexible integration options tailored to different markets
- 12,500+ games from hundreds of providers
- 1 million+ live events annually
- Support for 20+ languages and 70+ payment methods
These features allow Soft2Bet to deliver highly localized, immersive, and scalable gaming experiences worldwide.
Awards and Industry Recognition
Soft2Bet’s leadership and innovation have earned global recognition from major industry bodies such as EGR, SBC, and SiGMA.
2025 Global Gaming Awards EMEA – Triple Winner
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year – MEGA
Additional honors include:
- iGaming Sword Award 2023 – Turnkey Supplier of the Year
- Platform Provider of the Year – 2025
- Product Launch of the Year – 2025
Final Thoughts
Soft2Bet has established itself as a powerhouse in the global iGaming industry by combining innovation, compliance, and player-focused design. From its award-winning MEGA solution to its expanding B2C brand portfolio and forward-looking investment initiatives, the company continues to shape the future of online gaming and sports betting.
With a strong leadership vision, proven technology, and a commitment to responsible growth, Soft2Bet remains a defining force in modern iGaming.
