Is there a particular customer segment that you constantly see but can’t seem to reach? Maybe there is a demographic that always seems to get away from you and seems untouchable. Wish you could reach them, but you don’t know how?
Text message marketing may be exactly what you’ve been looking for to solve that problem. There has been a huge jump in the use of mobile phones, and many consumers have ditched their home lines.
Interested? Read on to learn how much does text message marketing cost!
Basic Costs Breakdown
Text message marketing costs have two main parts: platform fees and messaging fees. The platform fee, which can be around $10 to $250 each month, is like paying for the place where you send your messages.
Messaging fees are about how much you pay for each message you send to people. On average, this can be about 1 to 5 cents for each message. So, if you send 100 messages, it might cost you $1 to $5.
These fees together make up the basic costs of text message marketing. Paying a little bit for this service will help you to connect to your customers in a quick and easy way!
Factors Influencing Costs
The cost of text message marketing can change because of a few things. First, how many people you want to send messages to matters. Sending messages to lots of people might cost more.
Second, if you send messages often, it could make the cost go up. Also, if you want to use messages template that uses names in messages or sending messages at specific times, it might cost a bit more.
So, the more you want to do and the more people you talk to, the cost could get higher. But if you’re careful and plan well, you can keep the costs from getting too big.
Volume Discounts
Think of text message marketing like buying in bulk. The more you buy, the cheaper it can be for each thing. For example, if you want to send 100 messages, it might cost 5 cents each, which is $5.
But if you want to send 1000 messages, you might get a discount and pay only 3 cents each, which is $30. So, when you do more, each message costs less. It’s like getting a deal at a store when you buy a lot of things together.
This way, if you want to talk to more people, you can save money on each message and still say what you want to say!
Short Codes VS Long Codes
Short codes are like short and quick phone numbers, while long codes are like regular phone numbers. Short codes can be easier to remember, but they might cost more, like $500 to $1000 each month.
On the other hand, long codes are cheaper, but they might be a bit slower. It’s like choosing between a speedy ride and a more affordable one. Both codes help you send messages, but the choice depends on what you need.
If you want a quick way to send messages and be easier to remember, short codes could be good. But if you want to save money, long codes are the way to go!
Additional Features and Customization
Some text message marketing has extra features and customization options. Sending messages with names or pictures, can make it more fun. But these extra features might cost a bit more, like $20 to $50 extra per month.
These features are just like an extra topping. It can make your business more memorable for customers, but it also comes with a significant price increase! So, if you want to make your messages unique and exciting, you might pay a bit more.
Just like personalizing your stuff makes it special, adding features to text messages can make them special too, but it can cost a bit extra.”
Pay-as-You-Go VS Monthly Plans
Choosing how to pay for your SMS marketing is a bit like how you choose a phone plan. Pay-as-you-go is like putting money on your phone to use when you need it. Each message might cost 2 to 5 cents, and you pay only for what you use.
Monthly plans are like paying for unlimited texting every month. They usually cost $30 to $100. Both ways can be good, depending on how much you want to use.
So, if you send lots of messages, a monthly plan might be better. But if you send fewer messages, pay-as-you-go can save you money!
Avoiding Unnecessary Costs
Making sure you only pay for what you need in text message marketing is a bit like saving your allowance. You can avoid spending extra money by being careful. One way is to keep your list of people who get your messages updated.
If someone doesn’t want messages anymore, you can take them off the list. Also, by checking how well your messages are doing, you can see what works best and what doesn’t. This helps you send messages that people like, so you don’t waste money on messages that don’t help.
You don’t want to pay for things you don’t need. It is the same in text messaging, you don’t want to send messages that don’t help you anymore.
Maximizing ROI
Getting the most out of your text-based marketing is important. You want to make sure that the money you spend brings back good things. One way to do this is by sending messages that people really like and find useful.
This can make them want to buy things from you or use your services. Also, you can try sending messages at times when people are more likely to read them, like not too early or too late.
By being smart about what you say and when you say it, you can make sure that the money you spend on sending messages helps you get more customers!
Calculating Your Text Message Marketing Cost
SMS marketing is an effective and affordable way to communicate with customers. Text message marketing cost 1 to 5 cents per message sent, making it highly affordable compared to other marketing channels.
Start using text message marketing for your business today!
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