Style Fashion Week LA Wraps Up 5th Season of Fashion Events at Vibiana Cathedral Downtown Los Angeles

LOS ANGELES - March 19th, 2013, Style Fashion Week LA returned last week with their 5th season of fashion shows presented in downtown Los Angeles at the Vibiana Cathedral. The week kicked off with an elegant opening reception hosted by the Luxe City Center Hotel. Guests of this exclusive event enjoyed specialty cocktails, Peroni beer, and delicious appetizers, while meeting some of the season’s talented designers.

Monday, March 11th Gregorio Sanchez debuted the stunning collection of his new brand the GREGORIO SANCHEZ COLLECTION. Chic detailing set off his collection of sleek trenches, tailored slacks, and bold skirts. Collection Rhapsody the latest ready-to-wear line by Beso Moda, featured striking dresses embellished with elegant lace, beads, and sequins. Ina Soltani closed out the first evening of shows with her inspired Spring/Summer 2013 collection. Sophisticated leather accents and dramatic cuts were crowd pleasers in Ina Soltani’s signature collection.

Tuesday, March 12th, premier downtown boutique Brigade presented looks from over ten designer brands. Brigade represents designer brands including: Vivienne Westwood, Jeffrey Campbell, Wild Fox, Chan Luu, Alice + Olivia, Haute Hippie, Elizabeth + James, and House of Harlow. Showcasing everything from swimsuits to fashion-forward ensembles, Brigade made its mark as an authority on style and cutting edge trends. Next, the boho chic collection by XCVI made an unforgettable impression. Full of ultra wearable women’s ensembles, the brand’s Fall color palette and youthful tie-dying defined the versatile collection as “Fashion you can live in”. Returning designer Paulie Gibson amped up excitement incorporating an elaborate dance performance into his show. Bold print jackets and tailored trousers marked a sophisticated turn in Paulie Gibson’s new BLUEPRINT collection, while splashes of color maintained the designers recognizable style.

Wednesday, March 13th, Style Fashion Week was thrilled to host their first collective show featuring lines for kids and young adults. The fantastical Hollywood Doll show began when Willie Wonka, in top hat and cane, announced a special performance by Hollywood Doll co-creator Kaya Jones. It was an unmissable performance that set the stage for the fanciful debut collection of Hollywood Doll. Bright leggings and full tutu skirts popped on the runway, bringing cheers from fashion week guests. Next, a bohemian inspired line by Frankie and Sue featured playful ensembles for young fashionistas. Lively prints and woven scarves made this an exciting and thoughtful collection. The line by es + es kids put a creative and youthful spin on modern trends, expressing both imagination and innovation in the realm of children’s style.

Wednesday evening, returning designer Quynh Paris impressed the crowd with a brand new Fall collection. Tailored jackets, structured ensembles, and ethereal gowns took center stage in an awe-inspiring collection by the international designer. ASH Haute Couture returned this season with a sensational collection featuring glamorous fascinator hats. The line’s impeccable workmanship and timeless silhouettes made this collection a fan favorite. Pia Gladys Perey closed the evening with a high energy Fall 2013 collection. Dramatic cuts and stunning leather accents drew the eyes of guests in Pia Gladys Perey’s highly anticipated show.

Thursday, March 14th the new line by LINDEN made its runway debut. Inspired by the Haruki Marukami novel The Wind-Up Bird Chronicle, this capsule collection of hard and soft textures maintained flattering silhouettes and expressed simplistic, wearable style. Brilliant designer Trey Alligood of Madisonpark Collective began his show with an elaborately choreographed dance performance. From classic coats to lively knit wear, the collection emphasized the unique wearability and fresh designs Madisonpark Collective brings to the runway.

Thursday evening, Style Fashion Week LA presented the 3nd annual Go Red for Women Fashion Show benefiting the American Heart Association. Over 20 stunning celebrities including: Kim Porter, Raina Hein, Kaya Jones, Genevieve Jackson, Gretchen Rossi, and Lilly Ghalichi walked the runway in designer gowns by Masai Payan, Alexis Monsanto, Traver Rains, Sherri Hill, Sachika, Terani Couture, Quynh Paris and many more. Hosted by celebrity stylist Anya Sarre, this special event was dedicated to raise awareness for the Go Red Movement and build support for the American Heart Association. Celebrity guests Tia Mowry, Stephen Bradley, Paris Jackson, Quincy Brown, Justin Combs, Greyer Dean, and Johnny Anastacio came out to support this important cause. The evening would not have been possible without Style Fashion Week’s incredible haircare sponsor VoCe Haircare, the night’s special makeup sponsor CAILYN Cosmetics, and Fashion Hope.

Friday, March 15th The Rampant Fashion Cooperative and House of Devali presented a dual courtyard installation. This unique installation immediately grabbed the attention of guests. House of Devali showcased ten structurally stunning women’s looks. Models wore dramatic mouth pieces and stood motionless throughout the exhibit. The Rampant Fashion Cooperative showcased ten menswear ensembles. The pieces conveyed authority and strength with powerful jackets and woven pants.Style Fashion Week’s grand finale night featured the collections from three stunning designers: ROXANNE NIKKI, Bryan Hearns, and Michael Cinco. Canadian designer, Roxanne Nikki showcased a new collection from her namesake brand, ROXANNE NIKKI. ROXANNE NIKKI has been featured in blockbuster films and is popular among high-profile celebrities and musicians. This season’s collection featured high fashion, baroque-inspired fabrics, emphasizing the designer’s classic use of leather accents and furs. Bryan Hearns’ collection showcased fresh combinations of eclectic materials and structured ensembles. Michael Cinco’s hauntingly beautiful show left the crowd breathless. His theatrical, show-stopping gowns were adorned with exquisite embellishments expressing themes of dark elegance. The impeccable designs created a visual experience that stunned the audience and left them in awe of the designer’s ingenuity.

Style Fashion Week LA give special thanks to returning sponsor VoCe Haircare for bringing their team of professional stylists to collaborate with designers and create specific looks for each collection and to this season’s official makeup sponsor MANNA Kadar Cosmetics for providing glamorous makeup for the week of runway shows.

All week long the Crocker Club hosted fashion week’s luxury courtyard lounge. Here fashion week guests enjoyed elegant lounge furnishings and specialty drinks including: Le Diabolo Beverages, Naked Juice, Monster Energy, and Hint Water. Official beer sponsor Peroni provided beverages all week. Peroni has a strong history within the fashion industry, partnering with both world-renowned designers and emerging talent. Throughout the week the courtyard lounge offered guests an up close look at the Rolls Royce Phantom, the Bentley GTC, and a brand new state of the art Range Rover. DJ Paper and DJ BoomBoxBri spun amazing music each night.

Throughout the week, California jewelry maker, Sara Horne, showcased her jewelry collection for guests in the courtyard lounge. Celebrities including Tia Mowry, Stassi Schroeder, Kristen Doute, and Scheana Marie flocked to Sara Horne Jewelry’s exhibit.

ASH Haute Couture presented a line of elegant jewel encrusted bracelets in the courtyard lounge. Celebrities including Grayer Dean, Anna Trebunskaya, and the lovely ladies of Vanderpump Rules couldn’t get enough of ASH Haute Couture’s glamorous jewelry.

LA’s BLOOM Showroom featured 5 accessory designers Monday through Friday in a courtyard showcase including the collections of fan favorite designers Casalinda Studio, Jolica Horizontal Something Charming, and Lila Clare Jewelry.

Style Fashion Week LA enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to SmartScarf, RunwayTV, OneOne77 Creative Studio, Apparel News, Sticky Candy, and Crossroads Trading Company.

About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integratedmarketing teams. For more information visit http://stylefashionweek.com

Sources: Bubblefish Media, Style Fashion Week LA

To check view photos, read articles for each day, please visit Diversity News Magazine at the following links:

Monday, March 11, 2013

http://diversitynewsmagazine.com/2013/03/gregorio-sanchez-collection-and-ina-soltani-opens-first-day-of-fashion-at-style-fashion-week-la-at-vibiana/

Tuesday, March 12, 2013

http://diversitynewsmagazine.com/2013/03/brigade-la-beso-moda-paulie-gibson-showcase-latest-collections-on-the-runway-at-style-fashion-week-la-at-vibiana/#.UU1bDxxwrSg

Wednesday, March 13, 2013

http://diversitynewsmagazine.com/2013/03/es-es-kids-frankie-sue-showcase-new-collections-on-the-runway-at-2013-style-fashion-week-la-at-vibiana/#.UU1bMxxwrSg

Thursday, March 14, 2013

http://diversitynewsmagazine.com/2013/03/linden-made-in-la-madisonpark-collective-go-red-for-women-fashion-shows-at-style-fashion-week-la/#.UU1bXBxwrSg

Friday, March 15, 2013

http://diversitynewsmagazine.com/2013/03/michael-cinco-closes-finale-night-at-style-fashion-week-la-march-2013-at-vibiana/#.UVI4EhxwrSj

Also for videos visit Diversity News TV at http://www.youtube.com/watch?v=6GlaPqoA2D8&feature=share&list=PLsih_bws3U4VTFcFoG7_71HqxJ9VVlmBX

Editor’s Note: Diversity News Magazine and Diversity News TV team of photographers and reporters. Also a  Special Thank you to Style Fashion Week LA management, staff and entire team, especially Sarah Whitaker.

We want to thanks Pamela Fischer from SmartScarf by FurFrenzy for the beautiful SmartScarfs.  

SmartScarf is great for the “on-the-go” individual who wants to show her sassy side and also her practical side for warmth. Safely store your wallet, cell phone, ipod, lipstick, etc by sliding them inside the fully lined satin pockets of your SmartScarf. For more information visit http://www.furfrenzy.net

Michael Cinco Closes Finale Night at Style Fashion Week LA March 2013 at Vibiana

On Friday, March 15th Style Fashion Week LA Finale for day 5 featured Roxanne Nikki, Bryan Hearns and Michael Cinco. Style Fashion Week LA Day 5 of fashion was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.

The Rampant Fashion Cooperative and House of Devali presented a dual courtyardinstallation. This unique installation immediately grabbed the attention of guests. House of Devali showcased ten structurally stunning women’s looks. Models wore dramatic mouth pieces and stood motionless throughout the exhibit. The Rampant Fashion Cooperative showcased ten menswear ensembles. The pieces conveyed authority and strength with powerful jackets and woven pants.

Style Fashion Week’s grand finale night featured the collections from three stunning designers: ROXANNE NIKKI, Bryan Hearns, and Michael Cinco. Canadian designer, Roxanne Nikki showcased a new collection from her namesake brand, ROXANNE NIKKI. ROXANNE NIKKI has been featured in blockbuster films and is popular among high-profile celebrities and musicians. This season’s collection featured high fashion, baroque-inspired fabrics, emphasizing the designer’s classic use of leather accents and furs.

Bryan Hearns’ collection showcased fresh combinations of eclectic materials and structured ensembles.

Michael Cinco’s hauntingly beautiful show left the crowd breathless. His theatrical, show-stopping gowns were adorned with exquisite embellishments expressing themes of dark elegance. The impeccable designs created a visual experience that stunned the audience and left them in awe of the designer’s ingenuity.

Fil-Am Michael Cinco left the crowd wanting more of him. His designs were very mysterious, formal and wild designs with hot and beautiful male and female models with the perfect music background. By allowing Michael Cinco to close the night, it was the right decision from the producers of Style Fashion Week LA because that would be the talk of the 5th Season.

All week long the Crocker Club hosted fashion week’s luxury courtyard lounge. Here fashion week guests enjoyed elegant lounge furnishings and specialty drinks including: Le Diabolo Beverages, Naked Juice, Monster Energy, and Hint Water. Official beer sponsor Peroni provided beverages all week. Peroni has a strong history within the fashion industry, partnering with both world-renowned designers and emerging talent. Throughout the week the courtyard lounge offered guests an up close look at the Rolls Royce Phantom, the Bentley GTC, and a brand new state of the art Range Rover. DJ Paper and DJ BoomBoxBri spun amazing music each night.

Throughout the week, California jewelry maker, Sara Horne, showcased her jewelry collection for guests in the courtyard lounge. Celebrities including Tia Mowry, Stassi Schroeder, Kristen Doute, and Scheana Marie flocked to Sara Horne Jewelry’s exhibit.

ASH Haute Couture presented a line of elegant jewel encrusted bracelets in the courtyard lounge. Celebrities including Grayer Dean, Anna Trebunskaya, and the lovely ladies of Vanderpump Rules couldn’t get enough of ASH Haute Couture’s glamorous jewelry.

LA’s BLOOM Showroom featured 5 accessory designers Monday through Friday in a courtyard showcase including the collections of fan favorite designers Casalinda Studio, Jolica Horizontal Something Charming, and Lila Clare Jewelry.

 

Style Fashion Week LA enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to SmartScarf, RunwayTV, OneOne77 Creative Studio, Apparel News, Sticky Candy, and Crossroads Trading Company.

About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week ofevents consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integratedmarketing teams. For more information visit http://stylefashionweek.com

Also for videos visit Diversity News TV at http://www.youtube.com/watch?v=6GlaPqoA2D8&feature=share&list=PLsih_bws3U4VTFcFoG7_71HqxJ9VVlmBX

Photos credit to: Francois Palais/Francois Palais Photography, Gisele Rebeiro/PartyBy5.com “The Shooter Diva”, Idan Ozeri /Tal Photography and Alireza Kia/Alireza Kia Photography for Diversity News Magazine.

Editor’s Note: Diversity News Magazine and Diversity News TV team of photographers and reporters. Also a  Special Thank you to Style Fashion Week LA management, staff and entire team, especially Sarah Whitaker.

We want to thanks Pamela Fischer from SmartScarf by FurFrenzy for the beautiful SmartScarfs.  

SmartScarf is great for the “on-the-go” individual who wants to show her sassy side and also her practical side for warmth. Safely store your wallet, cell phone, ipod, lipstick, etc by sliding them inside the fully lined satin pockets of your SmartScarf. 

For more information visit http://www.furfrenzy.net

Linden Made in LA, Madisonpark Collective & Go Red for Women fashion shows at Style Fashion Week LA

On Thursday, March 14th Style Fashion Week LA day 4 welcomes the 6:30 P.M. combined show by Linden and Madisonpark Collective. Locally designed and manufactured womenswear label, Linden, looks forward to the upcoming fall 2013 shows with the ‘Wind-Up Bird Collection’, inspired by the Haruki Marukami novel “The Wind-Up Bird Chronicle”. The capsule collection references the complicated story of the book, but, as always, maintains wearability with flattering silhouettes and a mixture of hard and soft textures. Guests were able to see separates, dresses, and outwear with unique combinations of materials ranging from gauzy cottons to structured leather.

Designer Trey Alligood III closed the 6:30 show with Madisonpark Collective. He debuted his much anticipated women’s and men’s fall 2013 collection at Style Fashion Week. The collection focuses on timeless silhouettes with beautiful fabrics including selvage denim, stretch selvage denim, 100% organic cotton, re-claimed cotton, canvas, cashmere and lambskin leather. He has stayed true to what he does best and that is offering exceptional quality with sophisticated originality. Alligood uses beautiful fabrics from Japan with eco-friendly washes, a stunning color pallet, and insane trims taking this brand to another level. As always the small hand crafted details in the collection are incredible and everything is made right here in Los Angeles California!

Also Thursday, March 14th evening at 8:30 P.M., Style Fashion Week LA and Fashion Hope presented the Go Red for Women Celebrity Red Dress Fashion Show, benefiting the American Heart Association. This special fashion event is dedicated to raise awareness for the Go Red Movement, and to build support for the American Heart Association in the fight against heart disease.

Since its inception in 2004, the Go Red For Women movement has been spreading awareness about the risks of heart disease and helping women live healthier lives. Support by strong and powerful female voices gives the movement the ability to continue its important and necessary work. Their Celebrity Red Dress Fashion Show featured 15 celebrities walking the runway in stunning red designer gowns. The event was hosted by celebrity stylist Anya Sarre. Anya Sarre is one of Hollywood’s most influential trendsetters, known for her impeccable eye and ability to tie any look together with the perfect accessories. While Sarre is most known for her popular television appearances on Entertainment Tonight, The Insider, and Rachael Ray, Sarre’s designs, tips, and accessories have been featured in the pages of Genlux, Daily Variety, OK!, US Weekly, and Life & Style, among others. Born and raised in California, Sarre embodies a unique flare for fashion positioning her as one of the most sought after stylists in Hollywood.

Style Fashion Week LA partnered with Fashion Hope to present the Go Red for Women Celebrity Dress Show. Since May 2011, Fashion Hope has been using the fashion industry as a vehicle to build awareness and raise funds in the fight against human trafficking. With the involvement of fashion press, celebrities, designers, boutiques, and fashion professionals, Fashion Hope is able to educate a wide audience on this atrocity. They partner with Non-Governmental Organizations working on the forefront, rescuing and rehabilitating victims of human trafficking.

CAILYN Cosmetics provided makeup for Thursday’s Go Red Dress Show. As a trendsetter in the cosmetics industry, CAILYN delivers their high quality products throughout the US and internationally. CAILYN is praised for their state-of-the-art technology and years of experience producing all natural products for high-end spas and salons.

Ticket proceeds for the Go Red for Women Dress Show goes to support the American Heart Association, and they were sold online at www.stylefashionweek.com.

Style Fashion Week LA Day 4 of fashion was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.


About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integratedmarketing teams. For more information visit http://stylefashionweek.com

Photos credit to: Francois Palais/Francois Palais Photography for Diversity News Magazine.

es + es Kids, Frankie & Sue Showcase New Collections on the runway at 2013 Style Fashion Week LA at Vibiana

On Wednesday, March 13th – The third day of fashion week at Style Fashion Week March 2013 presented their first ever runway shows featuring lines specially designed for kids and young adults. Style Fashion Week LA Day 3 of fashion was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.

Hollywood Doll, the breakout line by Pussycat Doll singer, Kaya Jones, make its runway debut at 6:30 P.M. Hollywood Doll is the collaboration of Jones and Heatherette co-founder, Traver Rains. The whimsical style is designed to inspire young girls to express their individuality and encourage self-confidence.

Guests of the show were treated to a special performance by Kaya Jones herself, singing a song off her new album. Following Hollywood Doll was trendy, bohemian girl’s line Frankie & Sue. Based out of LA, Frankie & Sue is designed and owned by two graduates of the Fashion Institute of technology New York. The collection ranges from 2-8 yr and is driven by its prints and trendy silhouettes. Frankie & Sue prides itself on being 100% made in the USA. They offer clothing that appeals to both the edgy tomboy and polished girly-girl. New York based children’s label es + es will closed Wednesday’s group show. This luxury fashion brand is bringing style to young fashionistas, sizes 4-10. Made in the USA, es + es products use the highest quality materials and sustainable textiles. es + es provides the high-end style that keeps their clients coming back for more.

Also returning shows of designers were Quynh Paris and Ash Haute Couture on Wednesday evening. International designer, Nguyễn Quỳnh Nhu, creator of Quynh Paris, will took over the runway at 7:30 P.M. The vibrant pieces of Quynh Paris exude a playful energy while experimenting with the structure of classic design. Elaborate embellishments evoke a sense of grandeur in her collections. The shows that evening also featured Mumbai based, Ash Haute Couture’s luxury line of women’s wear. Impeccable workmanship and intricate hand embroidery enliven the feminine silhouettes of the collection. Combining western style with eastern influences, Ash Haute Couture has created a timeless style of class and elegance. Designer Pia Gladys Perey joined Style Fashion Week this season with a collection expressing a sense of mature femininity. The ultimate sophistication lies in her design’s subtle sexiness and elegant simplicity. Her designs are able to draw the eye and compliment a woman’s curves without appearing revealing or risqué. She has designed jumpsuits whose playful drape and color are exciting and flirty while still maintaining an element of class and poise.


About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integratedmarketing teams. For more information visit http://stylefashionweek.com

Photos credit to: Francois Palais/Francois Palais Photography for Diversity News Magazine.

Brigade LA, Beso Moda, Paulie Gibson Showcase Latest Collections on the runway at Style Fashion Week LA at Vibiana

Talented, Columbian designer, Claudia Gonzalez Pruitt, showcased her unique brand Beso Moda in the runway. Beso Moda reflects the style of the modern woman. Pruitt’s extensive training in fashion and textiles has influenced her unique sensibility.

On Tuesday, March 12th, 2013 -The second day of fashion week was hosted by LA’s popular store, Brigade LA. With their eclectic mix of designer brands, Brigade LA is driving downtown fashion into the future. The show also featured the contemporary women’s boho chic collection by XCVI. Using versatile fabrics and thoughtful styling, XCVI fashions clothing for women who believe in style, without sacrificing the luxury of comfort. Style Fashion Week LA Day 2 of fashion was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.

Other designer showcased were Paulie Gibson, Civil Society, and Rudsak. Since 2009, Paulie Gibson designs have graced the glossies, runways, and award ceremonies of the fashion elite. This expertly trained designer creates pieces that reflect opposing forces and concepts. Paulie Gibson’s 2013 collection ‘Blueprint’ will be his largest, most impressive collection to date, promising to be both cutting-edge and unexpected. Founded in 2007 by fashion designer Brad Schwartz, Civil Society is a brand that occupies a unique place in the landscape of American and European design. Civil Society’s Fall/Winter 2013 design inspiration This season was inspired by the “Urban Lumberjack”. We are breaking the boundaries between the classic English country gentleman and the great American outdoorsman while infusing a downtown edge. We achieved this by merging vintage and modern silhouettes and fabrics, resulting in a collection that delivers a casual yet tailored look.

 About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams. For more information visit http://stylefashionweek.com

Photos credit to: Francois Palais/Francois Palais Photography and Alireza Kia/Alireza Kia Photography for Diversity News Magazine.

Editor’s Note: Beso Moda designs were showcased on 3-11-2013 opening night.

Gregorio Sanchez Collection and Ina Soltani Opens First Day of Fashion at Style Fashion Week LA at Vibiana

On March 11, 2013, Style Fashion Week Los Angeles’ grand opening was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.

The first day runway designer collection showcases were by Gregorio Sanchez and Ina Soltani. Style Fashion Week LA week runs from March 11-15, 2013.
Mexican designer Gregorio Sanchez, debuted his new brand, the GREGORIO SANCHEZ COLLECTION. With over fifteen years of experience, Gregorio Sanchez is known for his impeccable style and eye-catching, fashion-forward ensembles. His chic creations set the standard for design and craftsmanship and have amassed a devoted following across many countries.
Also, designer Ina Soltani’s F/W 2013 collection was showcased on the runway, and highlighted her signature details that have defined her confident style from the beginning. Extraordinary leather accents dominate this sophisticated new collection. Her designs are strongly inspired by the dramatic narratives of artisan traditions and express deep appreciation for arts and culture. Ina Soltani’s glamorous pieces have been worn by Hollywood A-listers like Eva Longoria, Kim Kardashian, and Jennifer Lopez.
The Talented, Columbian designer, Claudia Gonzalez Pruitt, showcased her unique brand Beso Moda (see article with photos at http://diversitynewsmagazine.com/2013/03/brigade-la-beso-moda-paulie-gibson-showcase-latest-collections-on-the-runway-at-style-fashion-week-la-at-vibiana/#.UUS8thxwrSj) in the runway. Beso Moda reflects the style of the modern woman. Pruitt’s extensive training in fashion and textiles has influenced her unique sensibility.


The Grand Opening event closed with the collections of Ina Soltani. It was well celebrated with gifting suites and complimentary champagne by Moët. One of the gifting suites that got our attention was by Fur Frenzy who gave away the Smart Scarf . After the fashion show ended, guests were given gift bags to take home and invited to attend various after parties. Please visit Style Fashion Week LA’s website for information at http://stylefashionweek.com

About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.

Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams. For more information visit http://stylefashionweek.com

Photos credit to: Gisele Rebeiro/PartyBy5.com “The Shooter Diva”, Idan Ozeri /Tal Photography, Francois Palais/Francois Palais Photography, Alireza Kia/Alireza Kia Photography and Bob Delgadillo/Bob Delgadillo Photography for Diversity News Magazine.

Editor’s Note: Article proofread by Linda Krongold and Steven Escobar contributed to write this article.

The Gallery L.A. Presents Ninth Season of L.A. Fashion Weekend at Sunset Gower Studios & First L.A. Fashion Weekend Awards!

To register visit http://www.thegalleryla.com/register.html

HOLLYWOOD, CA; March 11, 2013 – Once again, The Gallery Los Angeles is keeping L.A. Fashion Weekend fresh with new designers, live entertainment, and top celebrities at it’s highly-coveted spring event, L.A. Fashion Weekend at Sunset Gower Studios. L.A. Fashion Weekend at Sunset Gower Studios is going into its ninth consecutive season, beginning Thursday, March 14 and ending Saturday, March 16, and promises an exciting new approach to L.A. Fashion Weekend this year.

The three-day event heats up Thursday, March 14 with its traditional Kickoff Party from 5:00 pm – 9:00 pm. Invited guests and media will have the chance to scope out the show’s venue, sponsors, and chat with Executive Producer Mikey Koffman while enjoying an open bar from Little Black Dress Vodka and Monster Energy Drink and live beats from DJ Dominic Carter.

Friday’s intimate runway show highlights must-have ready to wear women’s contemporary apparel from Ermelinda Manos Designs and Maison de Urbana as well as the season’s hottest hair and makeup looks from Beverly Hills’ own Planet Salon.


Pre-show, L.A. Fashion Weekend’s Lounge will keep guests buzzing with treats from Bubba Sweets cupcakes and the luxury Design Suite will launch American Idol contestant Kimberly Caldwell’s new handbag line, Stage Presents, as well as feature Bling Designs by S and the coveted Planet Salon Beauty Bar.

The weekend will reach an all time high on Saturday night with the first-ever L.A. Fashion Weekend Awards, celebrating the show’s designers and sponsors from 2012. The black tie event raises the Fashion Weekend bar with live performances from Kimberly Caldwell and Sabrina Antoinette of Chris Brown’s label CBE. A panel of celebrity judges and presenters, including Peggy Tanous of Bravo’s The Real Housewives of Orange County and Rocco Leo Gaglioti of Fashion News Live and E! Celebrity Style Story, will honor the best of the best from the 2012 season. Nominations include Mens/Womenswear Couture Award, Contemporary Designer Award, Emerging Designer Award, and Resort Wear Award.

“I’m really excited going into our ninth season of L.A. Fashion Weekend at Sunset Gower Studios,” reveals Mikey Koffman, Founder of The Gallery Los Angeles and Executive Producer, L.A. Fashion Weekend at Sunset Gower Studios. “Each season I try to do something different than the other Fashion Week participants, and the L.A. Fashion Weekend Awards is something I’ve been planning for a while now. I know it’s going to be kick ass, and I’m excited for the new adventure!”

SCHEDULE OF EVENTS
Thursday, March 14, 2013: L.A. Fashion Weekend Kickoff Party. Media and invited guests are welcome to arrive between 5:00 pm – 9:00 pm.

Friday, March 15, 2013: Women’s contemporary brands Ermelinda Manos Designs and Maison de Urbana. Media to arrive between 5:00 pm – 6:00 pm, invited guests and red carpet between 6:00 pm – 7:00 pm. Studio lot gate closes promptly at 7:30 pm and show begins at 8:00 pm.

Saturday, March 16, 2013: L.A. Fashion Weekend Awards with live performances from Kimberly Caldwell and Sabrina Antoinette. Honorees include: Wella Professionals, Napoleon Perdis, Nobu Hotel at Caesars Palace, Planet Salon, and Public Counsel.
Media to arrive between 5:00 pm – 6:00 pm, invited guests and red carpet between 6:00 pm – 7:00 pm. Studio lot gate closes promptly at 7:30 pm and show begins at 8:00 pm.

Featured sponsors include open bar by Little Black Dress Vodka and Monster Energy Drink, Sunset Gower Studios, Planet Salon, Amp Radio, The LA Fashion Magazine, Fashion News Live, California Apparel News, Splash Magazines, The Fashion Law Group, and Wunder Models.

ABOUT THE GALLERY LOS ANGELES / MIKEY KOFFMAN:
Mikey Koffman, Founder of The Gallery Los Angeles and Executive Producer of L.A. Fashion Weekend, has been a mainstay in L.A.’s fashion world for over 10 years as both a producer and innovator. Koffman’s extensive background producing runway shows in L.A., Las Vegas, and New York City led her to start The Gallery Los Angeles, Fashion and Entertainment Productions.

Since 2005, Koffman and The Gallery LA have been an integral force to Los Angeles Fashion Week and an original member of Mercedes Benz Fashion Week at Smashbox Studios. After Mercedes Benz Fashion Week’s final season, Koffman created L.A. Fashion Weekend and moved her high-profile fashion show to Sunset Gower Studios in the heart of Hollywood. Today, L.A. Fashion Weekend continues to be one of L.A. Fashion Week’s most sought-after events and sets the stage for high-level brands, products, and services. For more information on Mikey Koffman and L.A. Fashion Weekend, please visit www.thegalleryla.com and www.losangelesfw.com. You can like them on Facebook.com/thegalleryla or follow on Twitter at http://www.twitter.com/thegalleryla

Source: The Gallery Los Angeles

Style Fashion Week LA Returns to Rock the Runway in their 5th Season of Fashion events at Vibiana set March 11-15, 2013

March 8th, 2013 (LOS ANGELES)– This March, Style Fashion Week LA is back with their highly anticipated, 5th season of fashion events and designer showcases. Since inception, Style Fashion Week LA has become widely respected and influential in the Los Angeles fashion scene. The upcoming fashion week will be held at the landmark Cathedral, Vibiana, in downtown Los Angeles. This exquisite cathedral provides an elegant backdrop for the year’s most stunning runway shows. This season will feature the coveted collections of both international and national designers as well as showcase the freshest looks from talented emerging artists. The 5-day event, March 11th-15th, will include musical entertainment, live performances, and lifestyle exhibits. Guests will enjoy signature cocktails and designer showcases throughout the week in the spacious VIP courtyard lounge hosted by the Crocker Club.

Style Fashion Week LA is excited to announce their partnership with the Luxe City Center Hotel, located in downtown Los Angeles. This luxury hotel will host Style Fashion Week’s opening reception on Sunday, March 10th. Guests of this exclusive event will celebrate the kickoff of fashion week by enjoying specialty cocktails and previewing select pieces from the week’s upcoming designer shows.

Fashion week hits the runway in style on Monday, March 11th, with opening collections by talented Latin-American designers. Mexican designer, Gregorio Sanchez, will debut his new brand, the GREGORIO SANCHEZ COLLECTION. With over fifteen years of experience, Gregorio Sanchez, is known for his impeccable style and eye-catching, fashion-forward ensembles. His chic creations set the standard for design and craftsmanship and have amassed a devoted following across countries. Ina Soltani’s F/W 2013 collection will highlight the signature details that have defined the designer’s confident style from the beginning. Extraordinary leather accents dominate this sophisticated new collection. Her designs are strongly inspired by the dramatic narratives of artisan traditions and express deep appreciation for arts and culture. Ina Soltani’s glamorous pieces have been worn by Hollywood A-listers like Eva Longoria, Kim Kardashian, and Jennifer Lopez. Talented, Columbian designer, Claudia Gonzalez Pruitt, will showcase her unique brand Beso Moda in Monday’s collective show. Beso Moda reflects the style of the modern woman. Pruitt’s extensive training in fashion and textiles has influenced her unique sensibility.


Tuesday, March 12th-The second day of fashion week will be hosted by LA’s popular store, Brigade LA. With their eclectic mix of designer brands, Brigade LA is driving downtown fashion into the future. Doors will open at 5:00 P.M. for the Brigade LA designer showcase at 6:30 P.M. Tuesday’s 7:30 P.M. show will feature the contemporary women’s boho chic collection by XCVI. Using versatile fabrics and thoughtful styling, XCVI fashions clothing for women who believe in style, without sacrificing the luxury of comfort.

Tuesday evening will showcase a collective show with Paulie Gibson, Civil Society, and Rudsak. Since 2009, Paulie Gibson designs have graced the glossies, runways, and award ceremonies of the fashion elite. This expertly trained designer creates pieces that reflect opposing forces and concepts. Paulie Gibson’s 2013 collection ‘Blueprint’ will be his largest, most impressive collection to date, promising to be both cutting-edge and unexpected. Founded in 2007 by fashion designer Brad Schwartz, Civil Society is a brand that occupies a unique place in the landscape of American and European design. Civil Society’s Fall/Winter 2013 design inspiration This season was inspired by the “Urban Lumberjack”. We are breaking the boundaries between the classic English country gentleman and the great American outdoorsman while infusing a downtown edge. We achieved this by merging vintage and modern silhouettes and fabrics, resulting in a collection that delivers a casual yet tailored look.

Several additional designers will round out Tuesday’s night of events, showcasing their latest collections on the runway.

Wednesday, March 13th- Style Fashion Week presents their first ever runway shows featuring lines specially designed for kids and young adults. Hollywood Doll, the breakout line by Pussycat Doll singer, Kaya Jones, will make its runway debut at 6:30 P.M. Hollywood Doll is the collaboration of Jones and Heatherette co-founder, Traver Rains. The whimsical style is designed to inspire young girls to express their individuality and encourage self-confidence. Guests of the show will be treated to a special performance by Kaya Jones herself, singing a song off her new album. Following Hollywood Doll is trendy, bohemian girl’s line Frankie & Sue. Based out of LA, Frankie & Sue is designed and owned by two graduates of the Fashion Institute of technology New York. The collection ranges from 2-8 yr and is driven by its prints and trendy silhouettes. Frankie & Sue prides itself on being 100% made in the USA. They offer clothing that appeals to both the edgy tomboy and polished girly-girl. New York based children’s label es + es will close Wednesday’s group show. This luxury fashion brand is bringing style to young fashionistas, sizes 4-10. Made in the USA, es + es products use the highest quality materials and sustainable textiles. es + es provides the high-end style that keeps their clients coming back for more.

Style Fashion Week LA is thrilled to announce the returning shows of designers, Quynh Paris and Ash Haute Couture on Wednesday evening. International designer, Nguyễn Quỳnh Nhu, creator of Quynh Paris, will take over the runway at 7:30 P.M. The vibrant pieces of Quynh Paris exude a playful energy while experimenting with the structure of classic design. Elaborate embellishments evoke a sense of grandeur in her collections. The shows this evening will also feature Mumbai based, Ash Haute Couture’s luxury line of women’s wear. Impeccable workmanship and intricate hand embroidery enliven the feminine silhouettes of the collection. Combining western style with eastern influences, Ash Haute Couture has created a timeless style of class and elegance. Designer Pia Gladys Perey joins Style Fashion Week this season with a collection expressing a sense of mature femininity. The ultimate sophistication lies in her design’s subtle sexiness and elegant simplicity. Her designs are able to draw the eye and compliment a woman’s curves without appearing revealing or risqué. She has designed jumpsuits whose playful drape and color are exciting and flirty while still maintaining an element of class and poise.

Thursday, March 14th welcomes the 6:30 P.M. combined show by Linden and Madisonpark Collective. Locally designed and manufactured womenswear label, Linden, looks forward to the upcoming fall 2013 shows with the ‘Wind-Up Bird Collection’, inspired by the Haruki Marukami novel “The Wind-Up Bird Chronicle”. The capsule collection references the complicated story of the book, but, as always, maintains wearability with flattering silhouettes and a mixture of hard and soft textures. Guests can look forward to separates, dresses, and outwear with unique combinations of materials ranging from gauzy cottons to structured leather.

Designer Trey Alligood III will close the 6:30 show with Madisonpark Collective. He will be debuting his much anticipated women’s and men’s fall 2013 collection at Style Fashion Week. The collection focuses on timeless silhouettes with beautiful fabrics including selvage denim, stretch selvage denim, 100% organic cotton, re-claimed cotton, canvas, cashmere and lambskin leather. He has stayed true to what he does best and that is offering exceptional quality with sophisticated originality. Alligood uses beautiful fabrics from Japan with eco-friendly washes, a stunning color pallet, and insane trims taking this brand to another level. As always the small hand crafted details in the collection are incredible and everything is made right here in Los Angeles California! If you have seen this show the past two seasons you know they have something up there sleeve you don’t want to miss!

Thursday evening at 8:30 P.M., Style Fashion Week LA and Fashion Hope will present the Go Red for Women Celebrity Red Dress Fashion Show, benefiting the American Heart Association. This special fashion event is dedicated to raise awareness for the Go Red Movement, and to build support for the American Heart Association in the fight against heart disease. Since its inception in 2004, the Go Red For Women movement has been spreading awareness about the risks of heart disease and helping women live healthier lives. Support by strong and powerful female voices gives the movement the ability to continue its important and necessary work. Our Celebrity Red Dress Fashion Show will feature 15 celebrities walking our runway in stunning red designer gowns. The event will be hosted by celebrity stylist Anya Sarre. Anya Sarre is one of Hollywood’s most influential trendsetters, known for her impeccable eye and ability to tie any look together with the perfect accessories. While Sarre is most known for her popular television appearances on Entertainment Tonight, The Insider, and Rachael Ray, Sarre’s designs, tips, and accessories have been featured in the pages of Genlux, Daily Variety, OK!, US Weekly, and Life & Style, among others. Born and raised in California, Sarre embodies a unique flare for fashion positioning her as one of the most sought after stylists in Hollywood.

Style Fashion Week LA has partnered with Fashion Hope to present the Go Red for Women Celebrity Dress Show. Since May 2011, Fashion Hope has been using the fashion industry as a vehicle to build awareness and raise funds in the fight against human trafficking. With the involvement of fashion press, celebrities, designers, boutiques, and fashion professionals, Fashion Hope is able to educate a wide audience on this atrocity. They partner with Non-Governmental Organizations working on the forefront, rescuing and rehabilitating victims of human trafficking.

CAILYN Cosmetics will provide makeup for Thursday’s Go Red Dress Show. As a trendsetter in the cosmetics industry, CAILYN delivers their high quality products throughout the US and internationally. CAILYN is praised for their state-of-the-art technology and years of experience producing all natural products for high-end spas and salons.

Ticket proceeds for the Go Red for Women Dress Show will go to support the American Heart Association, and can be purchased online at www.stylefashionweek.com.

Fashion Week’s finale on Friday, March 15th, will be presented by LA showroom, StylePR. The grand finale collective show will feature the stunning designers, ROXANNE NIKKI, Bryan Hearns, and Michael Cinco, it will be hosted by Fashion Stylist and Fashion expert Ugo Mozie & Daver Campbell. Canadian designer, Roxanne Nikki will open the show with a new collection from her namesake brand, ROXANNE NIKKI. ROXANNE NIKKI has been featured in blockbuster films and is popular among high-profile celebrities and musicians. Her menswear has been worn by music icons like R.E.M front man, Michael Stipe, and her womenswear has been seen on mega-stars like Carmen Electra, Christina Milian, and Nicki Minaj. ROXANNE NIKKI is based out of Vancouver, where the label continues to evolve, pushing the envelope of innovation.

Next, the grit of the street and glamour of the runway come together in the trained hands of designer, Bryan Hearns. By pairing opposite forms and textures, California native, Bryan Hearns, is able to soften his dramatic lines and create ensembles that are thematically layered. His pieces appear inspired by everything from military authoritarianism to classic prep attire. His style exudes a sexiness in its unexpected and uninhibited design choices.

Friday’s grand finale will come to a close with the new collection by Michael Cinco. This Dubai-based, Filipino designer, draws inspiration from the classic glamour of Hollywood starlets like Grace Kelly and Marlene Dietrich. Cinco has partnered with Swarovski Crystals, creating stunning bridal couture creations that captivate his devoted clients and followers. The immaculate detailing and exquisite ornamentation of Michael Cinco’s designs tell a story of strength through an armor of adornment. Fine embellishments are met with equally dramatic drape, structure, and pattern. Britney Spears recently wore a jaw-dropping black sequined gown by Michael Cinco to the 2013 Elton John Oscar party.

Closing night, the courtyard lounge will debut a dual installation by the Rampant Fashion Cooperative and House of Devali. Each of these designer brands will showcase 10 looks from their new collections for fashion week guests.

Friday evening guests will gather at DRAI’S Hollywood for a blowout celebration of the week’s phenomenal fashion events. This official afterparty will be hosted by the stunning Kim Porter. From 10 P.M- 2 A.M fashion week guests can enjoy this premier elegant LA hotspot. The night promises to be full of toasts, dancing, and music, and may even see an appearance of Kim Porter’s husband, music icon Puff Daddy.

Throughout the week, California jewelry maker, Sara Horne, will showcase her jewelry collection for guests in the courtyard lounge. Based out of Venice, CA, Sara Horne has a real appreciation for the California lifestyle and environment around her. She crafts her designs using unexpected and innovative materials, often those found in her travels around the beach city. Celebrities like Amanda Seyfried and Adrian Grenier adore Sara Horne’s unique one of kind pieces. The artistic sensitivity and intimacy in Sara Horne Jewelry brings out the personal style of everyone that wears her designs.


LA’s BLOOM Showroom will feature 5 accessory designers Monday through Friday in a courtyard showcase. Launched in 2011 by Jennifer Derner, BLOOM Showroom is dedicated to promoting and gaining exposure for their talented designers. Their inclusive method, handling all aspects of business, from distribution to publicity, allows BLOOM to fully support new talent, bringing new collections to eager audiences across the country. During the week, BLOOM will present the stunning jewelry collections of Casalinda Studio, Jolica Horizontal Something Charming, and Lila Clare Jewelry.

Returning sponsor, VoCe Haircare, will have their team of professional stylists backstage collaborating with designers to create specific looks for each collection. These trusted beauty specialists will style unique hair trends using VoCe Hair Care products infused with energizing, refreshing fragrances, and advanced formulas that deliver superior performance and flawless results.

This season’s official makeup sponsor, MANNA Kadar cosmetics, will create unique and long lasting looks for the runway. Their line of specially formulated products is enriched to provide flawless effects with intense all day staying power. The multi-beneficial cosmetics are designed to enhance every woman’s natural beauty.

Peroni Nastro Azzurro is proud to be the official beer sponsor of this year’s Style Fashion Week LA. Peroni has a strong history within the fashion industry, sponsoring major fashion events internationally and partnering with both world-renowned designers and emerging talent. This unique relationship between Peroni and the fashion world has helped earn Peroni the reputation of being “The World’s Most Stylish Beer”.

Fashion Week welcomes official sponsor Le Diabolo Beverage Company. Inspired by the iconic French beverage, Le Diabolo, Diabolo Beverage Company makes a unique spin on the classic with its collection of lightly carbonated beverages in all natural flavors that are delicious without the guilt. Diabolo brings sophistication and refreshment to any day at the beach, weekend party or evening downtown. Diabolo is great on its own or as mixers in classic and exotic cocktails.

Fashion television network, RUNWAY TV, joins SFW this season as an official media sponsor. RUNWAY TV takes the high quality, fashion content of RUNWAY magazine on screen. The much anticipated network will feature exquisite fashion shows, celebrity interviews, and breakthrough reality programs.

Official hotel sponsor, Luxe City Center Hotel, is the premier hotel in downtown Los Angeles. The hotel’s first-class amenities and exceptional service make this the perfect stay for business and leisure travelers alike. The elegant atmosphere of Luxe City Center Hotel offers a sophisticated experience, and with landmarks and attractions nearby, guests are never far from entertainment.

Founded by Kuo Yang, fashion week printing sponsor, OneOne77 Creative Studio, provides design services from a very small and intimate collective of designers, programmers and creative individuals. With design, multi-media, and printing services, OneOne77 Creative Studio offers businesses quality they trust.

During the week Monday-Thursday, official after-parties for Style Fashion Week will be held at SPiN Standard at The Standard, Downtown LA. A vibrant addition to downtown nightlife in addition to an Olympic caliber athletic facility, SPiN Standard is Los Angeles’ first full-service ping-pong social club. With weekly parties like “The Dirty Dozen” & “Glow in the Dark Ping Pong”, SPiN Standard is a go-to for everyone that enjoys a heated game of ping-pong and a cool, refreshing cocktail.

Style Fashion Week LA. enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to SmartScarf, Hint Water, Monster Energy, Naked Juice, Apparel News, Sticky Candy, Urth Caffe, and Crossroads Trading Company.

Sources: Style Fashion Week LA/Bubblefish Media

Alaska Fashion Week Set for June 27th to 30th 2013 at the Dena ‘ina Civic Center

1426 Fashion Week 2012 in Miami a Huge Success at Miami Marriott Biscayne Bay

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