People from all over around the world came to the 2012 NAMM (National Association of Music Merchants). It was a win win situation for music companies and entertainment industry folk alike. NAMM showcases the newest gadgets and instruments for the entertainment industry, the curious and entertainers looking for the latest in technology in equipment to assist their music career needs.
The NAMM Show kicked-off the event with a media preview day on Wednesday, January 18, 2012 where Recording artist, singer and performer John Mayer made a special appearance, talked about Michelle Phillips signature guitars and even playing some music for the members of the media/press.
Also on media preview day David Honeywell from PianoDisc talked to us about a Piano called iQ Intelligent Player System which plays by itsself and can be operated from your choice of external devices, including popular devices like the iPad, iPod and MP3 players.
During the 4 day event many celebrity musicians attended various booths, stage events, signed autographs and even performed for their fans. Some of the recording artists and politicians the attended the largest and longest-running musical instruments and products trade show in the United States were John Mayer, Kenny Wayne Shepherd, Tommy Lee, Jackson Browne, Steve Vai, Prakash Sontakke, Salar Nader, Bootsy Collins, George Benson, Bernie Williams, Jesse Spencer, Bob Guiney, Sheila E., Robert Benson, BT, Joe Santrani, System of A Down, Steve Morse, Scott Ian, Kerry King, Richard Divine, Lee Roy Parnell, Debby Holiday, Arnold G, Pepper Mashay, former Governor Mike Huckabee, and of course our Diversity News TV celebrity host FAWN and many more.
“We had a press event Wednesday night and we had a dealer party as well and those were very well received, we had a good turnout for that, so we’re having a very good show,” said Gloria Harris, Casio. “A lot of booth traffic. We had scheduled a lot of appointments and people came out and they saw the product and they loved it. We’re excited for the new year.”
On Saturday, January 21st, Fawn spoke with Lee Roy Parnell about his latestGibson guitar and and special impromptu performance for Jackson Browne. Also exhibitor Bee Bantug from Retail Up talked to us about her company services.
“The show was noticeably better in attendance this year,” said Rick Young, Yamaha Corporation of America. “We were consistently packed Thursday through Saturday and Sunday was better than in many of the last years. We had a good array of new products to show our dealers and everyone was upbeat and hopeful. Now that we have the manufacturers and retailers excited, we have one more important group to get excited and that is consumers. Obtaining the mindshare and walletshare of consumers will be the key to success in 2012.”
The 2012 NAMM Show was held from Thursday, January 19 through Sunday, January 22, 2012 from 8:00 am to Midnight at the Anaheim Convention Center located 800 West Katella Avenue in Anaheim, CA 92802.
The NAMM Show is an event that is not open to the general public and attendees must be in the music products industry or be invited by a NAMM Member.
The National Association of Music Merchants, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
Sources: namm.org, The Lippin Group, Diversity News Magazine
Photos credit to: Sonny Sun (TZU MING SUN) & Bob Delgadillo from Bob Delgadillo Photography.
Videos by Diversity News TV on Blip TV and YouTube
Editor’s Note: Diversity News Magazine and TV covered the 2012 NAMM Show on 1-18-2012, 1-19-2012 and 1-21-2012 only.
We want to thanks the The Lippin Group for giving us the opportunity to cover the event.
In another note the people the need to be fire from Anaheim Convention Center are the Staff Prop, those people are very rude. When we drove on day 3 they made us go around from Katella to Disneyland Road to park and we walked by car park 4 and they would not allow to enter there so we have to go around. Diversity News TV crew have to pay to park because people from Staff Prop they did not care they told my crew that every one need to pay even they show them confirmation to cover event from public relations firm.
When we were leaving the venue they made us go to the underground floor and we have to walk during the night to the parking space. Please Anaheim Convention Center fire the Staff Prop people or train them to learn how to treat the media/press right.