January 22-25th brought the 2015 NAMM Show to the town of Anaheim, CA. Held annually at the Anaheim Convention Center at 800 West Katella Avenue, this event of the year is the world’s largest trade show for music instruments and products.
In a league all it’s own, this massive musical showcase produced by The National Association of Music Merchants (NAMM) attracts business and artistic people from all over the globe, from musicians of all ages and levels to exhibitors, educators, media and let’s not forget, world-famous celebrities and just plain normal folk.
Notables seen this year were Stevie Wonder, Slash, George Clinton, Jackson Browne, Moby, George Benson, Randy Jackson, Phil X, Steve Wozniak, Andy Vargas, Tre Cool, Poncho Sanchez, The Bangles, Mindi Abair, Fawn, Colbie Caillat, Orianthi, Jen Liley, William “Billy” Sheehan, Lisa Loeb, Kenny Aranoff, Nathan East, Robby Krieger, Corey Feldman and Rick Springfield.
Besides celebrity sightings, anything and everything having to do with music could be found in 3 stories of the gigantic convention center and 2 stories of the adjacent Hilton hotel. From Jazz to Rock, Hip hop to EDM, every style of music was heard and there to represent. Saturday night an all-industry drum circle presented by NAMM and Remo formed outside the convention hall of around 300 men, women, children and teens who were given congas, shakers, noise makers and other percussive instruments to all beat as one unified musical family. For almost 2 hours the incredible drumming sounds and ocean of rhythm encompassed the night, sounding like one primitive, tribal voice. It was the perfect ending to a perfect musical experience.
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.7 billion music products industry. NAMM is comprised of approximately 9,200 member companies located in 99 countries. NAMM events and members fund The NAMM Foundation‘s efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.
Video courtesy of Tech Food Life Magazine
Photos credit to: Jesse Grant/Getty Images for NAMM