On September 17th, 2014 I had the pleasure of attending I.C.O.N. Products’ “Cocktail’s for a Cause” Fundraiser. I.C.O.N.’S Chiara Scudleri, Co-Founder/Creative Director’s new line, “CURE by Chiara” debuted at 20010 Ventura Blvd., Woodland Hills, in benefit of cancer research. Each guest to sign up for Stop Cancer’s 5k/10k Run/Walk on September 28th at Woodley Park, left I.C.O.N’s Style Lab with a gorgeous heart box containing this beauty trio in tow as a thank you for coming out to support their yearlong #CureForACause campaign. With October being Breast Cancer Awareness month, I was especially happy to join in the festivities and try out “CURE by Chiara’s” scentsational shampoo, serum and conditioner collection firsthand (box set retails for $95).
Party-goers included loyal patrons, beauty insiders, distributors, I.C.O.N-friendly sister salons, stylists, family, friends, Hellraiser’s Ashley Laurence and Rocker Lita Ford. Lita warmly sifted through the crowd, sharing smiles and the heartfelt story surrounding the loss of ther mother due to breast cancer. Written prior to her mother’s passing, Lita’s song “Lisa” is a tribute to their most special relationship. The video can be seen on YouTube at
With global cancer rates on the rise, Chiara and I.C.O.N are working congruently in partnership with Stop Cancer for the discovery of a cure. I.C.O.N chose Stop Cancer to attach as CURE’s beneficiary due to their relationship with major cancer research centers such as UCLA. Matching $1 in-kind donations for every dollar raised helping to pay for utilities, researchers, materials needed, and building expenses – everything needed for research, #CureForACause has raised over 150k in research grants deposited to Stop Cancer direct. For more information on the world of I.C.O.N and/or to purchase products from their professional www.ICONproducts.com. To sign up to participate in I.C.O.N.’s upcoming 5k/10k Walk/Run hosted by Sharon Stone or to make a donation to #CureForACause, please visit http://www.stopcancerrunwalk.org/faf/search/searchTeamPart.asp?ievent=1091770&lis=1&kntae1091770=93D323D85EF6416FBB94815E49ECB233&team=5912544
Photo credits: Gisele Rebeiro/ http://www.Partyby5.com