On Wednesday, March 13th – The third day of fashion week at Style Fashion Week March 2013 presented their first ever runway shows featuring lines specially designed for kids and young adults. Style Fashion Week LA Day 3 of fashion was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.
Hollywood Doll, the breakout line by Pussycat Doll singer, Kaya Jones, make its runway debut at 6:30 P.M. Hollywood Doll is the collaboration of Jones and Heatherette co-founder, Traver Rains. The whimsical style is designed to inspire young girls to express their individuality and encourage self-confidence.
Guests of the show were treated to a special performance by Kaya Jones herself, singing a song off her new album. Following Hollywood Doll was trendy, bohemian girl’s line Frankie & Sue. Based out of LA, Frankie & Sue is designed and owned by two graduates of the Fashion Institute of technology New York. The collection ranges from 2-8 yr and is driven by its prints and trendy silhouettes. Frankie & Sue prides itself on being 100% made in the USA. They offer clothing that appeals to both the edgy tomboy and polished girly-girl. New York based children’s label es + es will closed Wednesday’s group show. This luxury fashion brand is bringing style to young fashionistas, sizes 4-10. Made in the USA, es + es products use the highest quality materials and sustainable textiles. es + es provides the high-end style that keeps their clients coming back for more.
Also returning shows of designers were Quynh Paris and Ash Haute Couture on Wednesday evening. International designer, Nguyễn Quỳnh Nhu, creator of Quynh Paris, will took over the runway at 7:30 P.M. The vibrant pieces of Quynh Paris exude a playful energy while experimenting with the structure of classic design. Elaborate embellishments evoke a sense of grandeur in her collections. The shows that evening also featured Mumbai based, Ash Haute Couture’s luxury line of women’s wear. Impeccable workmanship and intricate hand embroidery enliven the feminine silhouettes of the collection. Combining western style with eastern influences, Ash Haute Couture has created a timeless style of class and elegance. Designer Pia Gladys Perey joined Style Fashion Week this season with a collection expressing a sense of mature femininity. The ultimate sophistication lies in her design’s subtle sexiness and elegant simplicity. Her designs are able to draw the eye and compliment a woman’s curves without appearing revealing or risqué. She has designed jumpsuits whose playful drape and color are exciting and flirty while still maintaining an element of class and poise.
About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.
Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integratedmarketing teams. For more information visit http://stylefashionweek.com
Photos credit to: Francois Palais/Francois Palais Photography for Diversity News Magazine.