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Photo by Alireza Kia/Alireza Kia Photography
Photo by Alireza Kia/Alireza Kia Photography

On March 11, 2013, Style Fashion Week Los Angeles’ grand opening was held at the historical Vibiana at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.

Photo by Francois Palais/Francois Palais Photography

The first day runway designer collection showcases were by Gregorio Sanchez and Ina Soltani. Style Fashion Week LA week runs from March 11-15, 2013.
Mexican designer Gregorio Sanchez, debuted his new brand, the GREGORIO SANCHEZ COLLECTION. With over fifteen years of experience, Gregorio Sanchez is known for his impeccable style and eye-catching, fashion-forward ensembles. His chic creations set the standard for design and craftsmanship and have amassed a devoted following across many countries.
Also, designer Ina Soltani’s F/W 2013 collection was showcased on the runway, and highlighted her signature details that have defined her confident style from the beginning. Extraordinary leather accents dominate this sophisticated new collection. Her designs are strongly inspired by the dramatic narratives of artisan traditions and express deep appreciation for arts and culture. Ina Soltani’s glamorous pieces have been worn by Hollywood A-listers like Eva Longoria, Kim Kardashian, and Jennifer Lopez.
The Talented, Columbian designer, Claudia Gonzalez Pruitt, showcased her unique brand Beso Moda (see article with photos at http://diversitynewsmagazine.com/2013/03/brigade-la-beso-moda-paulie-gibson-showcase-latest-collections-on-the-runway-at-style-fashion-week-la-at-vibiana/#.UUS8thxwrSj) in the runway. Beso Moda reflects the style of the modern woman. Pruitt’s extensive training in fashion and textiles has influenced her unique sensibility.

The Grand Opening event closed with the collections of Ina Soltani. It was well celebrated with gifting suites and complimentary champagne by Moët. One of the gifting suites that got our attention was by Fur Frenzy who gave away the Smart Scarf . After the fashion show ended, guests were given gift bags to take home and invited to attend various after parties. Please visit Style Fashion Week LA’s website for information at http://stylefashionweek.com

About Style Fashion Week LA:
Style Fashion Week is the newest and most ambitious fashion week to emerge from Los Angeles. The week of events consist of a welcome party for VIP and Media, followed by five days of runway shows. Initially regarded as the new kids on the block, Style Fashion Week LA has made a global impact on the fashion scene by presenting fashion in new ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of L.A., making the City of Angels a fashion hub, and being a leader in the world’s fashion community where it belongs.

Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams. For more information visit http://stylefashionweek.com

Photos credit to: Gisele Rebeiro/PartyBy5.com “The Shooter Diva”, Idan Ozeri /Tal Photography, Francois Palais/Francois Palais Photography, Alireza Kia/Alireza Kia Photography and Bob Delgadillo/Bob Delgadillo Photography for Diversity News Magazine.

Editor’s Note: Article proofread by Linda Krongold and Steven Escobar contributed to write this article.

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