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On Monday, January 28, 2013 adBrite sent an Operations Update Publisher partners to cease operations as of February 1, 2013.
Here is what the email reads:
From: adBrite support (support@adbrite.com) Sent: Mon 1/28/13 12:25 PM To: diversitynews@hotmail.com Dear adBrite Publisher,
Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders,we have decided to cease operations on Feb 1, 2013.This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.
Thank you for being part of the adBrite community.
The adBrite Team
AdBrite, Inc.:
AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.[2] Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
AdBrite remaint an independent ad exchange, reaching more than 160 million U.S. unique visitors each month[3] and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders.[4] AdBrite is led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who both previously worked at Yahoo! Right Media, another ad exchange. AdBrite is backed by Sequoia Capital,[5] and DAG Ventures.
On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013 after a deal to sell the company fell through[6]
Source & Logo: Wikipedia
Editor’s Note: DiversityNewsMagazine.com and DiversityNewsPublications.com are some of the media partners affected but the reason is that consumers are not buying products from online ads and that’s affecting every one on this industry. If you do not want website to cease operations, please click on the ads and shop online.
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