LOS ANGELES, CA; October 1, 2012 –The Gallery Los Angeles, a full-service marketing and event production company, is gearing up to kick off its eighth season of L.A. Fashion Weekend, the much anticipated finale of LA Fashion Week. The epic three-day affair, held in the heart of Hollywood at Sunset Gower Studios from October 18-21, gives industry insiders and fashion fiends alike the chance to preview fresh celebrity collaborations and cutting-edge emerging designers while mingling with L.A.’s finest.
Shows kick off Friday, October 19th with doors opening at 5:00 pm for media and 6:00 pm for invited guests. Opening night includes Spring 2013 swimwear collections from Havana Nights by Christina Milian for Nicolita Swimwear, Amelie Swimwear, and Culture Swimwear.
Saturday’s show will showcase the hottest in the up-and-coming designer division including Wolfeep, Parides, and Black Hearts Brigade. Doors open at 5:00 pm to media and 6:00 pm for invited guests.
Sunday, October 21st is an all day event, opening with the Second Annual “Just Fashion” show at 2:00 pm, hosted by Public Counsel, and closing with the women’s contemporary and couture brands show at 8:00 pm. Shows will highlight popular designers Anthony Franco, Dina Bar-El, Nathanaelle, and G. Kim. Just Fashion is open to the public and all proceeds will benefit Public Counsel, the Nation’s largest pro-bono law firm. Media should arrive at 11:00 am for “Just Fashion” and 5:00 pm for the closing show.
This season, L.A. Fashion Weekend boasts its biggest sponsor lounge yet. Guests can glam up their looks with some last minute red carpet radiance at a state-of-the-art Beauty Bar featuring beauty industry frontrunner and title sponsor Wella Professional’s Braid Bar, rejuvenating mud facials from Glam Glow, and full makeup applications by Napoleon Perdis. Hoodie Buddie will keep things casual in its custom teepee filled with its signature sweatshirts. Nobu Caesars Palace, the official Lounge sponsor, will give guests a sneak peak of its new Vegas hotel through a hotel room installation and delicious catering from its room service menu. Little Black Dress Vodka will provide an open bar with additional refreshments from Lovoka Liqueur and Diabolo.
“I’m really excited about the new additions to L.A. Fashion Weekend this year, both in our sponsor Lounge and on our runway, which will feature many returning designers, but also some great new talent,” says L.A. Fashion Weekend Executive Producer and The Gallery L.A. Founder, Mikey Koffman. “Every year, my goal is to go above and beyond the year before and create the best possible platform for brands to showcase themselves. We’ve gone in a new direction this year, and our partners, like Wella Professionals and Nobu Caesars Palace, have helped us create a luxury experience that will set L.A. Fashion Weekend apart from the rest.”
Additional sponsors include Public Counsel, Bibby Financial, Porsche Beverly Hills, American Gentleman, Runway Magazine, Hollyscoop, LA Splash Magazine, LA Fashion Magazine, Diversity News Magazine, and California Apparel News. For a complete schedule of events, please visit http://www.LAFashionWeekend.com.
ABOUT THE GALLERY LOS ANGELES / MIKEY KOFFMAN:
Mikey Koffman, Founder of The Gallery Los Angeles and Executive Producer of L.A. Fashion Weekend, has been a mainstay in L.A.’s fashion world for over 10 years as both a producer and innovator. Koffman’s extensive background producing runway shows in L.A., Las Vegas, and New York City led her to start The Gallery Los Angeles, a full-service marketing and event production company.
Since 2005, Koffman and The Gallery LA have been an integral force to Los Angeles Fashion Week and an original member of Mercedes Benz Fashion Week at Smashbox Studios. After Mercedes Benz Fashion Week’s final season, Koffman created L.A. Fashion Weekend and moved her high-profile fashion show to Sunset Gower Studios in the heart of Hollywood. Today, L.A. Fashion Weekend continues to be one of L.A. Fashion Week’s most sought-after events and sets the stage for high-level brands, products, and services.
In addition to her work with L.A. Fashion Week, Koffman also produces runway shows in conjunction with the Magic International tradeshow. Her shows have successfully put brands on the map with key buyers and media, resulting in the launch of a number of emerging lines.
Koffman has appeared as a fashion expert and stylist on a variety of TV morning shows and news stations and was also featured on the first season of the hit Showtime series “The Real L Word.”
For more information on Mikey Koffman and L.A. Fashion Weekend, please visit
www.thegalleryla.com and www.losangelesfw.com. ‘Like’ us on Facebook (/thegalleryla) and follow us on Twitter (@thegalleryla).
Editor’s Note: Diversity News Magazine published by Diversity News Publications is a proud media partner of The Gallery Los Angeles Presents L.A. Fashion Weekend at Sunset Gower Studios Spring/Summer 2013 on October 19th – 21st, 2012.