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Fashion Week’s Premier Event Pulls Out All the Stops.
LOS ANGELES, CA; October 15, 2012 – For the eighth season running, L.A. Fashion Weekend at Sunset Gower Studios promises to be L.A. Fashion Week’s most-coveted industry event of the season with its lineup of top-tier designers and brands. From Friday, October 19 to Sunday, October 21, L.A.’s finest will come together for the grand finale of Fashion Week.
Festivities begin Thursday, October 18 with L.A. Fashion Weekend’s Kick Off Party sponsored by the weekend’s Silver Sponsor, Bibby Financial, which specializes in financing options for small and medium-sized companies.
Opening night features a live musical performance from up-and-coming boy band Midnight Red who will sing their new hit single “Hell Yeah” to get guests riled up and ready for the much-anticipated Swim show. Saturday kicks off with yet another live performance from rising pop star and The Gallery L.A.’s own Hannah Alter. Alter will open the show and set a high-energy tone for the night with her single “All Around the World.”
All weekend long, stylists from title sponsor Wella Professionals and artists from makeup sponsor Napoleon Perdis will not only fashion models for the runway, but also glam up guests hair and makeup in the Nobu Lounge pre-show at a state-of-the art Beauty Bar complete with Wella’s Braid Bar.
Nobu Hotel Caesars Palace, opening January 2013 in Las Vegas, is the official Lounge sponsor and will be converting the Lounge into a Nobu Hotel branded experience, complete with catering from its room service menu and a sneak peek look at what the hotel will feature. Guests at L.A. Fashion Weekend will be amongst the first to be able to make reservations at Nobu Hotel Caesars Palace right from the lounge, as well as mingle with actual staff, stretch out in a Nobu bed and view photos of the rooms and suites.
No one will go parched with an open bar from Little Black Dress Vodka, passed cocktails from Lovoka, and refreshments from Diabolo.
Guests will also have the opportunity to try on mud masks from GlamGlow, purchase and peruse jewelry from Sugar Scout LA, snag signature sweatshirts from Hoodie Buddie, who will have its own custom teepee in the Design Suite, and munch on cupcakes from Bubba Sweets.
SCHEDULE OF L.A. FASHION WEEKEND EVENTS
Friday, October 19, 8:00 pm: Spring/Summer 2013 Swim collections from Culture Swimwear, Amelie Swimwear, and Kate Swim. The show closes with Havana Nights by Christina Milian for Nicolita Swimwear. Media arrive at 5:00 pm, general registration opens at 6:00 pm. Red carpet and pre-reception from 6:00 – 7:45 pm. Doors close at 7:30 pm.
Saturday, October 20, 8:00 pm: Emerging brands Flynn Skye, Black Hearts Brigade, Wolfeep, G. Kim and Parides. Media arrive at 5:00 pm, general registration opens at 6:00 pm. Red carpet and pre-reception from 6:00 – 7:45 pm. Doors close at 7:30 pm.
Sunday, October 21, 2:00 pm: “JUST Fashion” by Public Counsel, the Nation’s largest non-profit law firm, featuring couture designers Anthony Franco, Dina Bar-El, and Nathanaelle. Ticket are available on www.publiccounsel.org. Media arrive 11:00 am, general registration opens at 12:00 pm. Pre-reception from 12:00 – 1:45 pm. Doors close at 1:30 pm.
Sunday, October 21, 8:00 pm: Couture designs from Anthony Franco, Dina Bar-El, and Nathanaelle. Media arrive at 5:00 pm, general registration opens at 6:00 pm. Red carpet and pre-reception from 6:00 – 7:45 pm. Doors close at 7:30 pm.
Red carpet interviews with designers will be available from 6:00 – 7:30 pm before every show and from 12:00 – 1:30 pm for “JUST Fashion.” Post-show interviews will occur at 8:30 pm on the runway and 2:30 pm after “JUST Fashion.”
Additional sponsors include Public Counsel, Porsche Beverly Hills, American Gentleman, Hollyscoop, LA Splash Magazine, LA Fashion Magazine, Diversity News, Zee Report, Hollywood Weekly, California Apparel News, The Fashion Law Group, and earthwise. For a complete schedule of events, please visit www.LosAngelesFW.com
ABOUT THE GALLERY LOS ANGELES / MIKEY KOFFMAN
Mikey Koffman, Founder of The Gallery Los Angeles and Executive Producer of L.A. Fashion Weekend, has been a mainstay in L.A.’s fashion world for over 10 years as both a producer and innovator. Koffman’s extensive background producing runway shows in L.A., Las Vegas, and New York City led her to start The Gallery Los Angeles, a full-service marketing and event production company.
Since 2005, Koffman and The Gallery LA have been an integral force to Los Angeles Fashion Week and an original member of Mercedes Benz Fashion Week at Smashbox Studios. After Mercedes Benz Fashion Week’s final season, Koffman created L.A. Fashion Weekend and moved her high-profile fashion show to Sunset Gower Studios in the heart of Hollywood. Today, L.A. Fashion Weekend continues to be one of L.A. Fashion Week’s most sought-after events and sets the stage for high-level brands, products, and services.
In addition to her work with L.A. Fashion Week, Koffman also produces runway shows in conjunction with the Magic International tradeshow. Her shows have successfully put brands on the map with key buyers and media, resulting in the launch of a number of emerging lines.
Koffman has appeared as a fashion expert and stylist on a variety of TV morning shows and news stations and was also featured on the first season of the hit Showtime series “The Real L Word.”
For more information on Mikey Koffman and L.A. Fashion Weekend, please visit
www.thegalleryla.com and www.losangelesfw.com. ‘Like’ us on Facebook (/thegalleryla) and follow us on Twitter (@thegalleryla).
Source: The Gallery L.A.
Editor’s Note: Diversity News Magazine published by Diversity News Publications is a proud media partner of The Gallery Los Angeles Presents L.A. Fashion Weekend at Sunset Gower Studios Spring/Summer 2013 on October 19th – 21st, 2012.
