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David Beckham with wifeShop Blackberry at AT&T
On Thursday, July 28, 2011 H & M Hennes & Mauritz AB (H&M) announced that David Beckham will together with H&M make his Bodywear range for men available to millions of fans globally through a long-term partnership.
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The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.


“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.

Recognised in every corner of the world, David Beckham has consistently redefined the world he lives in. Considered by many to be one of the most marketable individuals in the world, Beckham and his business partner Simon Fuller in 2011 announced the launch of a new Brand Identity and DAVID BECKHAM branded product line, to include bodywear.


“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, said Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.’

About David Beckham:
David Robert Joseph BeckhamOBE[2] (born 2 May 1975)[3] is an Englishfootballer who plays midfield for Los Angeles Galaxy in Major League Soccer,[4]having previously played for Manchester UnitedPreston North EndReal Madrid, and A.C. Milan, as well as the England national team, for whom he holds the all-time appearance record for an outfield player.[5]

Beckham’s career began when he signed a professional contract with Manchester United, making his first-team debut in 1992 aged 17.[6] During his time there, United won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999.[6] He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons,[7] clinching the La Liga championship in his final season with the club.[8] In January 2007, it was announced that Beckham would leave Real Madrid for the Major League Soccer club Los Angeles Galaxy,[9]signing a five-year contract with them on 1 July 2007. While a Galaxy player, he spent two loan spells in Italy with Milan in 2009 and 2010.

In international football, Beckham made his England debut on 1 September 1996, at the age of 21. He was made captain from 15 November 2000[10] until the 2006 FIFA World Cup finals,[11] during which he played 58 times. He earned a much-publicised hundredth cap against France on 26 March 2008,[12] and became the all-time outfield player appearance record holder on 28 March 2009 when he surpassed Bobby Moore‘s total of 108 caps.[5] With 115 career appearances to date he has stated that he does not intend to retire from international football, having missed the 2010 World Cup through injury and not featuring in England manager Fabio Capello‘s post-World Cup plans.[13]

Beckham has twice been runner-up for FIFA World Player of the Year[6] and in 2004 was the world’s highest-paid footballer when taking into account salary and advertising deals.[14] Beckham was the first British footballer to play 100Champions League matches.[6] He is third in the Premier League‘s all time time assist provider chart, with 152 assists in 265 appearances.[15] He was Google‘s most searched of all sports topics in both 2003 and 2004.[16] With such global recognition he has become an elite advertising brand and a top fashion icon.[17][18]When joining the MLS in 2007 he was given the highest player salary in the league’s history, with his playing contract with the Galaxy over the next three years being worth US$6.5m per year.[19][20][21][22]

He has been married to singer and fashion designer Victoria Beckham since 1999; they have four children.

About H&M:
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 87,000 employees and more than 2,200 stores in 40 countries, including franchise markets. For further information visit www.hm.com.

Sources: Wikipedia, http://www.hm.com/us/
Photos credit to: David Beckham Facebook
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Editor’s Note: Congratulations to David Beckham on this business partnership and yes we wish him and H&M good luck.

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